Brand Concept

【Our brand concept Fashion for the Earth】

Brand ImageIn Japan, nature has been considered a god since ancient times.
Its abundance has influenced literature, paintings, and the performing arts, all of which have been strongly inspired by the beauty of nature through the seasons, and have traditionally been a part of our daily lives. Unfortunately, however, in the twenty-first century more importance is placed on convenience and economic growth with the endless cycle of mass production and consumer waste. This has lead to the destruction of the balance of the environment on a global scale. ECOMACO aims to protect the ‘origin of beauty = nature’ equation that has afforded us so much richness and comfort, and will continue to create products focusing on the development of new materials as well as technological innovation in production in order to achieve this goal.

【ECO-FRIENDLINESS】

Our aims for a sustainable and recyclable society in the twenty-first century are reflected in our careful selection of raw materials and our manufacturing process.
ECOMACO products are created on the basis of eco-friendliness, enabling the absorption of CO2 (for the prevention of global warming) and biodegradation in soil (for the reduction of waste disposal).

【CONSIDERATION FOR THE BODY & SKIN】

We consider clothes as ‘garments’ to wrap our precious body, we therefore focus on the skin when selecting our materials and colors.
In addition to natural fibers like silk, we have developed new body & skin-friendly materials made from corn starch, soybean, and kenaf, to create new natural fibers for the twenty-first century. You can also enjoy our wide range colors made from natural dyes.

【SENSATION OF FREEDOM】

Free and lighten your mind and body…
A sensation of freedom, as if you were standing in nature.
Dual-purpose clothes for business or pleasure?designed to be arranged and worn on any occasion.